How important is robust Data Modelling in obtaining Business Intelligence?Ben Gittins
Data Modeling, some may argue is the foundation on which effective Business Intelligence solutions are built. Without your data structured in the right way, integrated with the right systems and reports, how can you know that your insight, is trustworthy insight?
Successful brands who rely on data-driven decision-making strategies understand how crucial a robust data modeling process is in achieving growth. With this in mind, savvy brands ensure that they put emphasis on having a robust Data Modelling process.
What is data modeling?
Simply put, data modelling is a process through which data is stored structurally, in a format in a database. The difficult, more complex part comes when you have to match your organisations structure, with data and then align with corporate goals and objectives.
How does Data Modelling feed into Business Intelligence?
A true business intelligence tool, feeds on data from all over the business, across systems, departments and territories, in order to find patterns, anomalies, risks and opportunities. An effective data modelling process will be the lynchpin in making all of this possible. Your data model should allow the integration, flow and sharing of data to be easy and mostly (if not all) automated.
What is the challenge of achieving a robust data modelling process?
Often we find that the challenge for many companies is the lack of skills and technical expertise in knowing how to build reporting models based on their own data, especially when coming from multiple, complex sources.
How can you leverage your data modelling process?
A web-based data modelling tool is a brilliant way to leverage your BI investment, and should be a standard part of your BI tool too. The process should be an integral part of the user interface and not require any additional software to be accessed or loaded locally. Being web based it enables you to import data from spreadsheets, flat-files, cloud or on-premise databases and REST data connector.
Want to explore more?
Data modelling is a big area to delve into, but HAYNE is here to de-bunk, demystify and show you how the tech can support you on your journey towards Business Intelligence bliss.
In our recent webinar, TEN things to maximise your Business Intelligence investment, we will touch ten key areas, including ‘data modelling’, that should be leveraged in your existing Business Intelligence software, or should be key considerations when looking to purchase new software.