Mark Cracknell

Mark Cracknell ACA


Mark trained with KPMG and qualified as a Chartered Accountant in 1991. This was followed by senior finance roles in the shipping and transport industry in both the UK and Europe, working for Nedlloyd Lijnen, P&O Nedlloyd, TPI and Freightliner. As his career progressed, the roles became more systems based leading to an introduction to Business Intelligence in 1998.

Since this turning point, Mark has worked as a consultant implementing Financial Performance Management (FPM) solutions for a wide range of organisations. Mark has developed an extensive knowledge around FPM vision and strategy and is recognised as a thought leader in this area. Before joining HAYNE in November 2014, Mark was founder member and Managing Director of another successful IBM Cognos partner.

Away from work, Mark plays racket-ball and any other sport that makes him appear as if he is still 18 years old. Unfortunately he isn’t, and so hopes that the three girls in his life will push him around in a wheelchair when he is older and his body finally fails. At this point his love of food and wine will take over …..if it hasn’t already!